Delivering total quality is the focus of every aspect of Wendy's operations and the philosophy of every employee.

It is this dedication to quality that makes Wendy's a leader in the fast food industry and a favorite of consumers worldwide.

Corporate Vision

Wendy's Philippines will be the Restaurant of Choice by providing the Filipino People excellent quality in every aspect of our business.

Mission Statement

To be the restaurant of choice --- the most preferred hamburger restaurant that Filipinos would rather go to for great hamburgers, fast, friendly service, and an overall excellent dining experience.

Operating Creed

Wendy's is a a quick service restaurant which guarantees total customer satisfaction by selling the highest quality, freshly prepared, made-to-order products in the cleanest restaurants, at competitive prices, with the most efficient service provided by the friendliest people.

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How it all started...

Wendy's was founded by Dave Thomas in 1969 and was named after Dave's second daughter, Melinda Lou Thomas, then 8 years old, whom her older siblings nicknamed "Wendy" (originally "Winda", stemming from the child's initial difficulty saying her own name), as Thomas stated in his A&E Biography show. The corporate headquarters is located in Dublin, Ohio. The first Wendy's restaurant was opened in Columbus, Ohio on November 15, 1969, and the chain grew rapidly to open over 3,000 restaurants by 1985. However, by the mid-1980s some underperforming Wendy's restaurants were closed. By 1989, Dave Thomas came out of retirement and started doing commercials for Wendy's and helped rebuild the restaurant until his death on January 8, 2002.

Wendy's in the Philippines

The first Wendy's Hamburger Restaurant in the country opened on December 8, 1983 under Wenphil Corporation, Philippine franchisee of Wendy's International.

The decision to put up yet another hamburger chain caused quite a stir, for then, it seemed impossible to succeed due to the unstable economy. It was also a time when two hamburger giants dominated the scene. However, these conditions did not stop Wendy's from pushing forth. Wendy's ushered a new fast food experience---good tasting, nutritious, high quality food items at a time when fast food in the Philippines is but another word for junk food.

The first outlet at Parksquare 1 in Makati witnessed the Filipinos' innate gastronomic passion. First they came in trickles, then in droves. Soon, one outlet wasn't enough to meet growing demand and new outlets became welcome additions to the fast food landscape.

With the guidance of Wendy's International, Wendy's soon became one of the leading fast food chains, belonging to the top 1,000 corporations in the country.

To date, Wendy's is one of the top 500 corporations, operating 31 stores and still growing.

Wendy's First

Wendy's prides itself for pioneering many innovations in the quick service restaurant business. Among its notable "firsts" are:

• It's the first to offer a Salad Bar. Freshly prepared daily, the Salad Bar consists of garden fresh vegetables and a choice of dressings. Wendy's also offers convenience packed freshly made salads to go.
• It's the first to serve Hot-Stuffed Baked Potatoes, rich in vitamins and minerals and low in sodium.
• It's the first to offer a 24-hour food service in strategically located stores aside from having an on-call 24-hour delivery service.
• It’s the first fastfood to sign a Memorandum of Agreement with DOH in support of DOHs Healthy Lifestyle Campaign.
• It’s the first to serve sugar free iced tea.

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